As with many great ideas, SEKI cycling began at a bar in Belgium while dreaming about The Monuments and European Grand Tours. European cycling has always held a special place in our hearts. As a graphic designer, our founder wanted to pay homage to classic cycling with stripes and streamlined designs, while utilizing fresh colorways reminiscent of the ever-changing light in California, our home.

Based in Central California, our local rides include road & gravel, crits & cross, flats & hills, coasts & mountains. Actually, not just any mountains, but the Sierra Nevadas, right at our doorstep. We borrowed the name SEKI from our local Sequoia King's Canyon National Park. Our headquarters are located in Fresno, halfway between SEKI and Yosemite National Park. We're lucky to ride these roads that inspire us.

Your favorite kit for race days, training rides, and everything in between.

Our goal is to design timeless cycling apparel with the best materials and functional details. For that reason, our fabrics and chamois are sourced from Italy, known to have the highest quality mills. Manufactured in Asia and the United States, we offer a balance between amazing quality and a logical price point. Each garment is designed from scratch and tested by our many rides, editing until just right.